When Mark Chapman at Illumination Systems Inc found that his SEO results were much less than expected – he asked us to look at the design of the site he had just paid to have developed. What we found were poorly designed content structure, missing elements, and static meta tags. Additions or edits to the content required hardcoding HTML … and lots of FTP back-and-forth. Sadly, this happens all too often when using a website-mill developer.
We were able to move his content and site design into a WordPress 3.2 platform and open a whole new world of easy-to-use content management, with powerful SEO tools that provide content-specific titles, descriptions, and keywords … using WordPress and the Genesis framework.
Content is still being defined and the site design will be refined over time – but Illumination Systems is now on a solid foundation for building their internet presence.